Eyes On The Street
Conversations on community branding, public engagement and destination marketing. A CivicBrand podcast.
Eyes On The Street
Developing and implementing a place brand - with Andrea Haley
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CivicBrand
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Season 1
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Episode 14
Developing a place brand always starts with listening and together with the community crafting a brand story that is authentic. This collaborative and inclusive process doesn't end when the brand has been developed as implementation is key. In today's episode of 'Eyes On The Street' we sit down with Andrea Haley of Fort McMurray Wood Buffalo in Alberta, Canada to discuss their journey in developing and implementing their place brand.