Town & Gown - with Mike Hooker

Universities are often one of a community's greatest assets, yet many cities, destinations, and campuses still have opportunities to work together more intentionally. In this episode, Ryan sits down with Mike Hooker, founder of Hooker Strategy Partners and former Colorado State University chief spokesperson, to explore how stronger town-and-gown partnerships can create more vibrant communities, stronger destination brands, and better experiences for residents, students, and visitors alike.

The conversation opens with Fort Collins, Colorado's connection to Disney's Main Street, U.S.A. and why the city's walkable downtown continues to be celebrated by urbanists. From there, Ryan and Mike discuss how DMOs, city leaders, chambers, and universities can move beyond co-marketing to become true civic partners through shared storytelling, collaborative programming, and long-term place strategy.

Drawing on Mike's experience as an Emmy Award-winning journalist, higher education communications leader, Visit Fort Collins board member, and instructor at Colorado State University, the conversation offers practical ideas for communities looking to strengthen the relationship between campus and community.

If your city is home to a college or university, this episode is full of ideas for building stronger partnerships and making the most of one of your community's most valuable assets.

Mike Hooker on LinkedIn
Hooker Strategy Partners