Eyes On The Street
Conversations on community branding, public engagement and destination marketing. A CivicBrand podcast.
Eyes On The Street
Deep Travel - with Richard Lindberg
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In this episode I sit down with Richard Lindberg from Stockholm Sweden, founder of One Planet Journey. We explore the idea of "deep travel " and what it means for travelers and destinations, and why the role of locals is essential to meaningful experiences.
Our conversation goes beyond sustainability and into intentionality. What do we actually want out of travel? Are we chasing a checklist, a photo, or someone else’s bucket list? Or are we seeking connection, understanding, and a deeper relationship with the places we visit? Richard shares how Deep Travel invites us to slow down, engage with local communities, and rethink our impact in a time of environmental and cultural change.
If you care about traveling with more purpose and less pressure, or about managing and shaping destinations that foster deeper, more meaningful experiences, this episode is for you.