From statistically valid surveys to focus groups and conversations, what are the roles of both quantitative and qualitative research? What role does equity play in each? Ryan Short and Brisa Byford of CivicBrand are joined by Adam Probolsky of Probolsky Research to discuss engagement and research in community branding and destination marketing projects.
From statistically valid surveys to focus groups and conversations, what are the roles of both quantitative and qualitative research? What role does equity play in each? Ryan Short and Brisa Byford of CivicBrand are joined by Adam Probolsky of Probolsky Research to discuss engagement and research in community branding and destination marketing projects.