Eyes On The Street

Authenticity in Place Branding - with Dr. David D. Perlmutter

July 12, 2022 CivicBrand Season 1 Episode 19
Authenticity in Place Branding - with Dr. David D. Perlmutter
Eyes On The Street
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Eyes On The Street
Authenticity in Place Branding - with Dr. David D. Perlmutter
Jul 12, 2022 Season 1 Episode 19
CivicBrand

In this episode, CivicBrand senior strategist Brisa Byford talks to Dr. David D. Perlmutter, Dean of Communications at Texas Tech University.  Brisa and Dr. Perlmutter discuss what truly makes a place authentic,  how communities are now competing globally for talent and residents, and the generational impacts on place identity. 

Dr. Perlmutter has authored ten books on political communication, new media technologies, and higher education published by, among others, Palgrave, Oxford, and Harvard University Press. 


Show Notes

In this episode, CivicBrand senior strategist Brisa Byford talks to Dr. David D. Perlmutter, Dean of Communications at Texas Tech University.  Brisa and Dr. Perlmutter discuss what truly makes a place authentic,  how communities are now competing globally for talent and residents, and the generational impacts on place identity. 

Dr. Perlmutter has authored ten books on political communication, new media technologies, and higher education published by, among others, Palgrave, Oxford, and Harvard University Press.